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Saturday, August 28, 2004

Missed Adam on "Grounded for Life"? Then watch the WB on Friday September 3rd.

posted by Jen @ 8:09 PM |

If you're not watching ET of MTV/VH1 right now, then you will hafta catch it tomorrow. After some commercial breaks Adam Brody will be featured, regarding his cover shoot with Alexis Bledel for Teen Vogue.

posted by Jen @ 9:36 AM |

Fall TV 2004 (ETOnline)

Ryan (BENJAMIN McKENZIE) returns from Chino on the smash "The O.C." But the question is how: Does it turn out that Theresa's (NAVI RAWAT) baby is not his, or does she lose it, or is there a completely new twist? Also Seth (ADAM BRODY) returns from his solo sail on the high seas. According to exec producer JOSH SCHWARTZ, "The summer with their absences has torn this community apart, torn these families apart and everything will have to be rectified and rebuilt once they've returned.
___

Fall TV's Hot Hunks: Eric Balfour in NBC's "Hawaii"

posted by Jen @ 4:57 AM |

Friday, August 27, 2004

E!

Ted Casablanca:
He has overheard a bit on the set of a chic boob-tube series: "Can you [bleeping] believe Lindsay was nominated and I wasn't? That's [bleeping] bullsh-t!"Hmmm.

Wonder who said the above quote? According to an employed member of the O.C. set, it was none other than seductress with the mostest Mischa Barton, gabbing about amiga/arch nemesis Lindsay Lohan, who won many more categories at the Teen Choice Awards than did our gal Meesh.

"Let's see, what have you got today?" barked Ms. B.'s flack when I rang up. Salty, jovial bitchery ensued.

But I believe the following statement was no joke:

"Mischa did win [for Best Breakthrough Actress], so that quote couldn't possibly be true," remarked the repper. "Besides, Lindsay and Mischa are friends. They grew up together."M.B. is awaiting the arrival of her single surfboard Teen Choice trophy and will most likely keep it in her O.C. dressing room, I'm told. The fact that Lindsay won, like, a ka-friggin'-zillion more boards than did the loveably loquacious Mischa is utterly meaningless to her, blabbed her rep.
"Yeah, whatever. Give me a romance report on that rigid Brandon," I sassed. Marriage in the works? After all, B.D.'s megaloaded inheritance makes Paris Hilton's look like Tinkerbell chow, right? No response.

But other chums close to the rich dude and his small-screen dudette tell me they're so far from being engaged. Though they may be loyal to each other. Which says a lot in this town.
____________________
E! Fashion Police

Office Spaced

Samaire Armstrong needs to set her alarm. The perky young actress plays a Hollywood agent's loyal assistant on HBO's Entourage, but at the V Life Emmy noms party in Los Angeles, her shrink-wrapped black lace top and wrinkled pink satin bed skirt make it look like she slept at her desk. And did she OD on pink blusher, or is she just embarrassed to be caught slacking on the job?

Candy Girl

Mischa Barton sweetens the deal at the Mercedes-Benz DesignCure party in Los Angeles. Her slinky, bright tangerine silk gown is so darned delicious she makes our mouths water. But what's up with her scowling squeeze, Brandon Davis? We're guessing that ridiculously long designer necktie he's wearing would turn anyone into a sourpuss.

Last Comic Standing

O.C. graduate Eric Balfour turns into a bad punchline at the NBC All-Stars bash promoting his new show, Hawaii. He scarily clowns around in a patched and painted gray suit with dorky cropped pants, untucked white shirt, loud striped tie and sideways newsboy cap. Hey, dude, fashion this horrifying is no laughing matter!

posted by Jen @ 5:29 PM |

Big fan of Ashley Hartman (Holly Fischer)? Starting August 31st there will be a new site dedicated just to her! Check it out!

posted by Jen @ 6:44 AM |

O.Boy! Two 'O.C.' specials
BY JAMES ENDRST
DAILY NEWS STAFF WRITER

Can't wait until November when "The O.C." returns to get that endless summer feeling?
Not to worry.

Fox has two hour-long, behind-the-scenes specials scheduled for September to tide the "O.C." faithful over until the show's return Nov. 4.

The first "The O.C.: Obsess Completely" arrives Sept. 16 at 8 p.m. to be followed by "Welcome to The O.C.: A Day in the Life" Sept. 23.

Don't expect any answers to cliffhanger questions, though. There'll be "never-before-seen moments" and bloopers from the first season, cast interviews and maybe a peek at what's to come.

Preston Beckman, Fox's executive vice president of strategic program planning and research, told the Daily News the specials are a way "to heat up the time period" Thursday nights at 8 - where "The O.C." will try to fill the void left by NBC's now-departed "Friends."

The specials are also part of a promise Fox made to the show's creator and executive producer Josh Schwartz to give him and the show a rest.

"We really rode him to give us 27 original episodes last year," Beckman said.

Previous series getting the specials treatment include "The X-Files" and "That '70s Show."

posted by Jen @ 6:34 AM |

The Pool House
More video of Finale Party interviews. This week, Alan Dale (Caleb)

Also, thanx for reminding me, Rachel is now the big 2 - 3 (23)

posted by Jen @ 6:28 AM |

FOX Whets 'O.C.' Appetites

LOS ANGELES (Zap2it.com) The long wait until the Nov. 4 premiere of "The O.C." isn't just hard on the show's diehard fans. It's also very difficult on the soap's struggling network, FOX. Hoping to stave off "O.C." withdrawl and the early autumn blues, FOX has scheduled two new "O.C." specials for September.

Helping the show settle into its difficult new timeslot on Thursday nights at 8 p.m. ET, FOX will air two hour-long specials on Sept. 16 and Sept. 23. The first is tentatively titled "The O.C.: Obsess Completely" (or, perhaps "The O.C.:O.C.") and second may be called "Welcome to The O.C.: A Day in the Life" (or the less symmetric "W.T.T.O.C.: A.D.I.T.L.").
The network has rounded up the show's cast and creator Josh Schwartz to look back at one of last year's most talked about new shows. There will be bloopers, deleted scenes and all sorts of interviews.

The specials will also offer a sneak peak at the upcoming season, including an exclusive glimpse at the premiere.

In the meantime, fans can continue to hold vigils in the hopes that Benjamin McKenzie's Ryan Atwood will make a safe return from Chino and that Adam Brody's Seth Cohen will come back from wherever his rickety sailboat carried him.

posted by Jen @ 6:04 AM |

Tuesday, August 24, 2004

Jet, featured on The OC's soundtrack, will be performing on MTVs VMA on 8/29 at 8pm. I am not sure if the OC cast will be appearing but I would assume so.

posted by Jen @ 4:21 PM |

Need to have some sort of OC fix and waiting for the DVDs or the next season just killing you? Well, thanx to The OC Online's postings, we know that Fox is planning an OC special to air September 16 and 23. Unfortunately, I found out too late to let you know that they were looking for questions from fans to ask during the special, but I'm sure most questions you had someone else had too. Sooo, make sure you tune into Fox for this! But, before you tune in, Fox is looking for YOUR home videos of OC parties, you dressed up like one of the cast mates, anything with you and The OC. If you have something like this, please contact Emma at The OC Online (emma@fanbolt.com)

posted by Jen @ 4:15 PM |


2004-05 TV preview
In an effort to retain viewer eyeballs, some broadcast networks are experimenting with a year-round rollout of new shows.
By Cynthia Littleton (Hollywood Reporter)

Survey and analysis of this year's award race. It's a tradition that dates back more than 50 years to the heyday of network radio. The medium's biggest stars -- Jack Benny, Bob Hope, Fred Allen, et al. -- usually wanted their summers off, for professional and recreational pursuits. Despite the limited audience-measurement techniques of the day, radio programmers knew from abundant anecdotal evidence that their listener base waned every year like clockwork during the warm-weather months. It also made good business sense to have radio's top draws return with fresh programs in the early fall when many major advertisers, particularly automakers, were rolling out new products.And so was set the template for the 36-week programming "season" that still dictates the calendar of the primetime business today. But maybe not for too much longer, at least not as strictly as it has in the past.

Led by Fox, the broadcast networks are experimenting with nontraditional scheduling patterns more than ever before as they're being forced to compete harder for audience share in an ever-fragmenting, multichannel universe.And those competitive forces, coupled with new technologies, are slowly but surely influencing how networks divvy up their programming budgets, how studios and other major producers operate and how and when new programs are introduced to viewers."It's exciting to be involved in something like this. The challenges are extraordinary," Fox Broadcasting Co. entertainment president Gail Berman says. This year, the network is bucking the fall season tradition by mounting a flurry of series launches in June, October-November and January -- any time but the crunch period of mid-September (with the exception of two limited-run reality shows, "Family Time" and "The Next Great Champ").

As Berman has been preaching for the past two years, Fox had to do something dramatic. Since fall 2001, which was no ordinary time, Fox has been getting creamed by the competition because of the nearly monthlong break that much of the network's primetime schedule takes right at the outset of the season to make room for Fox Sports' coverage of Major League Baseball's post-season games. (2001 was the first year that Fox carried all of baseball's League Championship and World Series games.)

With News Corp. ever more invested in baseball TV rights to feed its global sports-TV empire, Fox brass knows that their long-term job security depends on finding a way to work around the annual baseball disruption and capitalize on the male-skewing promotional platform that it provides."It would be great if it were five years from now, and all the work was done," Berman says. "But we're right in the middle of it. We see very, very important signs of life; that is exciting."

NBC also is kick-starting its fall season weeks before the official Sept. 20 start date of the 2004-05 season. It's an opportunistic move to benefit from the supersized audiences that will turn out for the network's coverage of the 2004 Summer Olympic Games. Indeed, the fanfare of the Aug. 29 Olympic closing ceremony still will be echoing through the Parthenon when the peacock launches the bulk of its fall slate beginning the very next day.But for all the talk of the need for experimentation, there are many who doubt a revolution in year-round programming is going to take root anytime soon. NBC Universal Television Group president Jeff Zucker says the peacock's focus has been to keep the lights on with original programming, mostly unscripted series, during the summer months, if only to ensure a strong promotional platform for the fall launch."

Obviously, September-May remains the traditional season and the focus of most of our attention," Zucker says. "But in the years to come, it's clear we cannot just abandon June, July and August; that's clearly been an important part of our thinking these last few years and will continue to be so."Leslie Moonves, Viacom co-president and co-chief operating officer who oversees CBS and UPN, has voiced the most skepticism about how much change the primetime network business will see in the next few seasons. It all comes down to the quality of the programming, not the timing of the premiere date, according to Moonves."

It doesn't matter when you put a show on," Moonves says. "It only matters if audiences want to watch it."Kelly Kahl, executive vp program planning and scheduling at CBS (and also UPN's scheduling guru), echoes his boss and suggests that the "if it ain't broke" maxim applies for CBS, which has been on the move the past few seasons and came within striking distance of tying NBC for No. 1 in 18-49 in 2003-04."We know viewers are conditioned to expect new shows in the latter part of September," Kahl says. "

That's where we're going to choose to focus our resources."The concept of launching the new TV season with much fanfare in a single September week didn't come together until the fall of 1962, according to ad industry historian Erwin Ephron, who heads the New York-based consulting firm Ephron Media.The idea was hatched by ABC -- at a time when the network was mired in third place -- as a sales and promotional tool to launch the majority of its new and returning series right after Labor Day; it was dubbed "Premiere Week."

Before that, "there was a fall season, but it was more diffuse and scattered through September-October," says TV historian Tim Brooks, co-author of "The Complete Directory to Primetime Network and Cable TV Shows 1946-Present." "ABC pioneered the idea of having everything premiere at once to get maximum advantage of your shows," Brooks says.

ABC didn't produce any big successes that season (its only top 10 show in 1962-63 was the medical drama "Ben Casey"), but the Premiere Week concept was a big hit and soon was adopted by CBS and NBC.Of course, there have long been exceptions to the September-May seasonal rule. NBC launched a nine-year franchise when "The Facts of Life" premiered on Aug. 24, 1979. CBS wasn't so lucky with two short-lived sitcoms it unveiled that same month: "Dorothy" and "Hanging In."

In contemporary times, Fox stoked a growing hit by running original episodes of what became a durable franchise for the network, "Beverly Hills, 90210," during the summer of 1991; Fox returned in July '92 with the debut of "Melrose Place," which enjoyed a seven-year run. Summer as a launching pad further was enhanced in the fin de siecle off-seasons of 1999 and 2000. ABC had a meteoric rise (and equally swift fall) when "Who Wants to Be a Millionaire" came on strong in August 1999. CBS launched its game-changing reality franchise "Survivor" the following May. And two summers ago, Fox soared to the top of the charts by rolling the dice on the wannabe pop stars of "American Idol."

Last summer, the successful introduction of "The O.C." in early August gave Fox the confidence to proceed full-force this year with a June launch season. The teencentric soap didn't start out with impressive numbers -- quite the contrary. But the lighter competition from repeats on Fox's rivals made it easier for the town to notice that the ratings of "O.C." in key young demos were inching up with each airing, Berman says.

The current reenvisioning of the primetime calendar comes at a time when broadcasters are being forced by the competition to offer more original programming throughout the year, fewer in-season repeats (a trend that grew in the 1990s as broadcasters saw their profit margins shrink) and, of course, more low-cost reality shows to help absorb the costs. Time slots are becoming modular, in some cases, as ABC, NBC and the WB Network plan to scale back on repeats by rotating various shows through the same time slot, i.e. NBC's plan to rest "The West Wing," which tends to not repeat very well, and test-drive the apocalyptic drama "Revelations" in its Wednesday 9 p.m. time slot. ABC plans to do the same Sunday at 9 p.m. with the freshman drama "Desperate Housewives" and the returning "Alias."

WB Network chairman Garth Ancier, who also was a charter member of the Fox executive team in 1986, agrees."Anytime you can be different is when you usually succeed," Ancier says. The WB tried to get out in front of the fall season with the July bow of two new series: the sketch-comedy "Blue Collar TV" and the hybrid quiz/reality show "Studio 7."There's no sketch show in primetime. There's no game show in primetime right now," Ancier continues. "In this kind of (entertainment) universe with this many choices, our audience is always looking out for what's new."

The hardest part of shifting the schedule around is getting the development of pilots and production of episodes done on a different timetable than has been the norm for the past four decades, executives say. Fox and its producer partners moved heaven and earth to have four scripted series -- comedies "Method & Red" and "Quintuplets," which has been picked up, and dramas "North Shore" and the now-defunct "The Jury" -- and two reality entries ("The Simple Life 2: Road Trip" and "The Casino") ready to debut in the second week of June, barely three weeks after the close of the 2003-04 campaign, Berman says."The development cycle is more pronounced for us," she says. "People aren't used to delivering scripts, let alone pilots, outside of the usual timetable (of pilot season)."

During the past year, Fox's sibling studio, 20th Century Fox TV, helped the network get there by making the shift to year-round development and production its top corporate priority."It's really a flat-out miracle that the three shows we launched ("Method," "North Shore" and "Quintuplets") got on the air as soon as they did," 20th president Dana Walden admits.

Changing the timetable of development over the long term will be a good thing for the business, studio executives say, if only to break up the chaos of the traditional January-March marathon of casting and shooting pilots. The bigger concern on the studio side is how the push to scale down the volume of repeats -- and thus the networks' ability to amortize programming costs -- will have on the license fees that the networks can afford to pay for big-budget scripted series.But no matter how things play out for the networks during the next few seasons, Walden echoes the sentiments of other forward-looking studio executives in observing that change is inevitable, and change is good."

Fox is carving out a new business model that, in success, will benefit every other network. It will contribute to the health of the business," Walden asserts. "The real benefit will be in (providing) more choices for the viewer, and any time we as an industry can do something that will benefit the ultimate consumer of our products, we should do it."


posted by Jen @ 3:43 PM |


Connect Young Hollywood on TeenPeople.com


Also...want superstar hair?

posted by Jen @ 3:39 PM |

Did you catch The Days finale on ABC Sunday?

Jen, why are you talking about that show on The O.C. site? Well, if you watched it, you would've heard TWO songs that are included on The O.C. Mix 1 cd. One was Alexi Murdoch's Orange Sky and the other one for the life of me I have just forgotten! If you remember, please let me know and I'll post it up here. But, I am certain it is one of the slower songs on Mix 1 so, someone is stealing from our beloved O.C., hiss.

posted by Jen @ 9:11 AM |

The O.C. Book The Hippest Bands Into Their Hip TV Night Club
Monday August 23, 2004 @ 04:00 PMBy: ChartAttack.com Staff


Once the Beverly Hills 90210 crowd failed to even come close to passing as young adults, a bunch of younger, hipper looking kids moved in to have the same wild and crazy adventures. The only thing missing on The O.C., of course, is party central, the club of clubs, The Peach Pit and its adjoining Peach Pit After Dark. Assuming that Ian Ziering burnt it down in a drunken haze, Ryan, Seth, Marissa and Summer have been without a proper hang out for too long. Next season, Modest Mouse, The Killers and The Walkmen will enter Orange County to help create a new place for all of the break-ups, make-outs, shake-ups and break-downs.

Not only do the kids on The O.C. dress well, look good and lead far more interesting lives than anyone I know, they’re also pretty hip when it comes to music. Franz Ferdinand and Interpol could be heard in the background last season, and songs by Jet, Spoon and The Dandy Warhols were included on the Music From The O.C. album released last March. The O.C. hotspot, the Bait Shop, could be the venue that exposes indie bands to a whole new audience, as little teeny-bopper girls (and middle-aged men who can’t get enough of the scandal) are seeing and listening to music they might never hear otherwise.

According to MTV.com, The Killers and The Walkmen have already taped their appearances for the upcoming season, both playing a couple of songs to the excitable masses. The Walkmen will be in the new season’s third episode, performing "What’s In It For Me" and "Little House Of Savages" off of Bows + Arrows, with two characters having a surprise make out session on the floor. And then the girl runs off. Who kisses who? Why does she run off? Suspense!

The Killers performed "Smile Like You Mean It" and "Everything Will Be Alright" and while Modest Mouse has yet to reach the sandy shores, if they don’t perform "Float On" you can colour me shocked. That’s a deep shade of pink, for those wondering.

posted by Jen @ 6:35 AM |

Watch with Kristin Chat (E!)

From aggiebear95: Oh, TV wonder--I saw Amanda Righetti dancing this weekend in Mexico, which makes me ask: Will she make a guest appearances on The O.C., or will North Shore not let her?
Her role won't be as prominent, but according to Josh Schwartz, they're hopeful they can get her back.

From loo: Please, we need some dish on The O.C.!
Warning: There is a big, traumatic, rip-your-heart-out-awful breakup scene this season. Stock up on Nice 'n Soft. (Wait, is that toilet paper or Kleenex? Whatever, you'll need both.)

From hacker2093: Do we ever find out Caleb's motive for marrying Julie?
We certainly find out her motive--she's going to be Kirsten's boss in no time. Ay.

From freakydink: Who's breaking up on The O.C.?! Who were you talking about with the big scene?
Who's breaking up? Well, you know I can't spill everything, my dears. I can only tell you that their names rhyme with Flummer and Fleth.

From mishale1: Um, Summer and Seth already broke up.
Oh, whatever! When you see it, you'll be sad. And I'll be like "See! See! TV maven knows what she's talkin' bout, bee-yotch!" Um, hee-hee.

posted by Jen @ 6:32 AM |

And this is a fun one I've mentioned before (but I'll reiterate from Zap2It.com) Tobias, the never-nude, wannabe actor on "Arrested Development," will land a walk-on role on "The O.C." And here's the cool part - viewers will get to see David Cross as Tobias on "The O.C."

So...be sure to tune into BOTH "Arrested Development" and "The O.C." on Fox this season!

posted by Jen @ 6:29 AM |

Remember when Summer and Julie were just "guests"? Well, before the new season airs, we already have an extended contract for a new cast member. Nicholas Gonzalez (DJ - the Pool Boy) and his co-star/love interest (I've already spoiled it before...) have so much great chemistry that his part has already been extended (did I predict this or what!). Congrats Nicholas!

posted by Jen @ 6:23 AM |

Remember how scared you were when Marissa overdosed in Tijuana? Or how frustrated you got when Seth got ditched by Ryan to go hang out with his “new” friend from work? This

posted by Jen @ 6:20 AM |

Sunday, August 22, 2004

Jules Grant, Brand Republic 11:00 18-08-2004 LONDON –

4creative and Naked have devised a quirky press campaign to promote the new series of cult US show 'The OC', using the creative idea of selling Orange County as a holiday destination. The campaign includes a travel guide, The Smooth Guide to Orange County, to be given away in Time Out and Heat, plus television and radio work.One press advertisement reads: "The hip paradise of the OC. Inside: USA's hippest teens exposed. Sarcasm, lip gloss and hardcore.

Are you adorkable?"Another execution features the line: "Welcome to the OC. Offer excludes the poor and the ugly" while the travel guide contains a feature entitled "Seven things you, like, really totally need."James Walker, the account director at 4creative, said: "The travel idea is exciting as it gave us the opportunity to really explore the themes of the show by looking at the reality behind the place where the show is set -- the money and privilege as well as the clothes they wear, the music they listen to, the cars they drive."

The campaign was written by Tom Tagholm and Matthew De Abaitua and art directed by Mike Keane and Mark Leeds. Media planning and buying is through OMD.The campaign kicks off on August 24 and the new series will be broadcast from August 30 on Channel 4 and E4.

The show, dubbed "'Dawson's Creek' with a dark side" follows Ryan Atwood, played by Benjamin McKenzie, who comes from the wrong side of the tracks and is plunged headlong into the privileged community of Newport Beach. It also stars Mischa Barton as Marissa and Adam Brody as Seth.In the new series, Ryan and Marissa's relationship is set for more trouble with the impending arrival of Ryan's ex-girlfriend Theresa. Meanwhile, Seth has to decide between Summer, played by Rachel Bilson, and Anna, played by Samaire Armstrong. The new series will feature a guest appearance by heiress Paris Hilton.

posted by Jen @ 6:20 PM |

Buzz interviews Ben McKenzie at Finale Party

posted by Jen @ 6:16 PM |

Modest Mouse, Killers, Walkmen To Guest Star On 'The O.C.'
08.20.2004 3:08 PM EDT

With all the punch-ups, breakdowns and making out happening on "The O.C.," you wouldn't think music would be a top priority.

But throughout all of last season's turmoil, Ryan, Seth, Marissa and Summer (and show creator Josh Schwartz) proved to be A-list audiophiles, chatting up classic punk acts like the Clash and extolling the virtues of up-and-comers like Bright Eyes. And now they've lined up an indie-heavy list of bands to appear on the upcoming second season of the show.A spokesperson for the show confirmed that Modest Mouse, the Walkmen and the Killers are all scheduled to grace Orange County's sunny shores this season, which begins November 5. The Walkmen and the Killers have already taped their appearances."

The characters are opening a club — like the Peach Pit After Dark on '90210' — it's called the Bait Shop," Walkmen bassist Pete Bauer said. "They wanted a band to open it up. So I think we're the first band at the Bait Shop."The Walkmen perform two songs, "What's in It for Me" and "Little House of Savages," from their album Bows + Arrows, in a key scene during the new season's third episode. But just what happens in the scene is a mystery. Bauer is mum on the details."Characters kiss during our slow jam. But I don't know if I'm allowed to give that away," he said. "

They have a crane shot from us up to a balcony, and then everybody watches them kiss and the girl runs off. That's going to be the highlight for us, a scene where characters make out and then run off."The Killers' Brendan Flowers was equally reluctant to divulge details of his band's appearance on the show, saying only that the show's characters "come and see us play.

[They're] like, 'Oh, are you going to the Killers tonight?' And then they're there and we're playing in the background."We [played] 'Smile Like You Mean It' and a little bit of 'Everything Will Be Alright,' " Flowers said. "We don't get to watch anything."Schwartz could not be reached for comment on the upcoming season of "The O.C."; a spokesperson said he was on vacation.This isn't the first time the show has featured music acts in prominent roles. One episode last season was focused almost entirely around a concert by Rooney.

Songs by acts like Franz Ferdinand and Interpol have been played in the background of scenes, and March saw the release of Music From 'The O.C.': Mix 1, a soundtrack packed with songs from artists like Spoon, Jet and the Dandy Warhols. The show's theme song, "California," is performed by Phantom Planet."I think it's good. A lot of young kids who watch the show don't hear bands like us," Bauer said. "Like, my 13-year-old cousin wants a Walkmen T-shirt now, and she never did before."

posted by Jen @ 6:11 PM |

‘The O.C.' wants to be the new ‘Must-See TV'

By CHUCK BARNEY

Knight Ridder Newspapers


When we last saw Seth Cohen, the endearing nerd on Fox's wildly popular “The O.C.,” he was alone in his sailboat, heading for yonder destinations.

And if it was up to Adam Brody, the actor who plays Seth, it will be the last oceanic journey he ever takes.

“I actually hate being on that (expletive) sailboat,” Brody admitted after a press conference featuring the cast of “The O.C.” at television's summer press tour. “It's just a torturous way to film a scene.”

Turns out that the 24-year-old Brody, a San Diego native and former Blockbuster Video employee, is a diehard surfer dude. In fact, he continually urges Josh Schwartz, the show's Wunderkind creator-producer, to get poor Seth off that wretched boat and onto a surfboard. But thus far it's a no-go, so bust out the Dramamine.

“It's weird,” said Brody. “I can sit on a surfboard for three hours and I don't get seasick at all. It's a different thing. But when I'm on a boat, I want to puke. When we filmed the pilot last year, they had me on that thing for six hours and I felt like I was about to pass out.”

Many television viewers have experienced a similarly queasy feeling in recent years when they've taken primetime soaps for a spin. In fact, after “Melrose Place” left the air in 1999, there were clunkers galore and the genre seemed to be dead. Then late last summer “The O.C.” came along to reinvent it.

Lo and behold, suddenly here was a crowd-pleasing show that not only contained all the requisite gloss and gorgeous faces, but offered fleshed-out characters — both teens and adults — along with touches of subversive wit and self-mockery.

And, according to Brody, a distinctive “coolness factor.”

“A lot of other shows and movies don't have music as cool as we do,” he said. “And there's the cool clothes. It's sort of got that Gen-Y vibe going for it and it feels new and fresh.”
All of which makes the extensive wait for new episodes somewhat trying. “The O.C.” gang is back at work now, but its season won't debut until Nov. 4, thanks to Fox's fall commitment to the baseball playoffs.

When “The O.C.” does return, you'll no longer find it on Wednesday nights, but at 7 p.m. Thursdays. With NBC's “Friends” out of the picture, Fox believes young viewers will gravitate toward “The O.C.” in hordes. The network's marketing department is already hard at play, dubbing the programming “O.C.-TV” (a nod to NBC's Must-See TV) and putting together a promotional reel that emphasizes there's “a whole new set of friends to hang out with.”


“In terms of demographics, I think Thursday is actually much more favorable to us,” Schwartz said. “We have our fan base. I think they're going to come with us, and I really do believe we're going to be able to build on that audience and expand. I think it's wide open.”

posted by Jen @ 6:09 PM |




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